Exploring the Preventive Care Function of Customized Care Services for Older Adults Using IPA and FGI: A Case Study of Rural Areas in Gyeongsangnam-do

This study aims to evaluate the effectiveness of the Customized Care Service for Older Adults in rural areas in fulfilling its preventive care objectives as outlined in policy goals. To achieve this, we conducted an Importance-Performance Analysis (IPA) and Focus Group Interviews (FGI) with implementing organizations. The results indicated that the sub-services within the Individualized Support Service for Older Adults are designed to monitor the well-being of older adults and enhance their ability to maintain physical and mental functions, thereby aiding in the prevention of deterioration. However, structural limitations in rural areas led to discrepancies between perceived importance and actual service performance, highlighting several areas for improvement. Based on the findings from the IPA and FGI, this study recommends practical and policy actions to strengthen the preventive care function of the Customized Care Service for Older Adults in rural areas.