中国神话题材动画电影文化模因建构与传播

根据道金斯提出“模因理论”，文化基因作为可传播的文化单位因子被称为文化模因。中国神话题材动画电影作品作为文化模因的载体，运用其动画属性对中华优秀传统文化进行创造性转化和创新性发展，构建出更具传播力的动画文化模因。神话题材动画电影作品中的动画文化模因具有独特的演化路径和影响力，它们不仅在动画作品中复制和传播，而且在文化传播和演变的过程中，展现出文化演进的驱动力。这些模因的演化过程不仅揭示了文化传播的新机制，也为理解动画电影在文化传播中的新作用和特点提供了新的视角。 Based on Dawkins' proposed "meme theory," cultural genes are regarded as cultural meme units that can be transmitted. Chinese mythology-themed animated films, as carriers of cultural memes, utilize their animation attributes to creatively transform and innovatively develop the outstanding traditional Chinese culture, thereby constructing animated cultural memes with stronger communicative power. The animated cultural memes in mythology-themed animated films possess unique evolutionary paths and influences; they not only replicate and spread within the animated works themselves but also demonstrate the driving force of cultural evolution during the processes of cultural dissemination and transformation. The evolution of these memes reveals new mechanisms of cultural transmission and offers fresh perspectives for understanding the novel roles and characteristics of animated films in cultural communication.