ANALISIS PENGARUH HARGA, EFISIENSI WAKTU, DAN KUALITAS PRODUK TERHADAP VOLUME PENJUALAN BETON SIAP PAKAI DI PT DIRGANTARA BETONINDO BATANG

This study analyzes the influence of price, time efficiency, and product quality on ready-mix concrete sales volume at PT Dirgantara Betonindo Batang. This study employed a quantitative method with a causal approach, gathering data through surveys, interviews, and document analysis. A total of 70 respondents were selected using purposive sampling. The outcomes of the multiple linear regression analysis demonstrate that both time efficiency and product quality significantly influence sales volume, while price has a positive but insignificant effect. The regression model can explain 72.2% of the variation in sales volume. These findings provide strategic recommendations for company management in improving efficiency and quality to drive sales