Tutumluluk Ölçeğinin Türkçeye Uyarlanması: Yapısal Geçerlik ve Kültürel Uyum Üzerine Bir İnceleme

In today’s increasingly intricate dynamics of consumer behavior, understanding the psychological and cultural factors that shape individuals’ spending preferences has become critically important. This study aims to examine the concept of frugality—defined as the tendency to use economic resources carefully and moderately—within the context of Turkish culture, and to adapt the Frugality Scale developed by Lastovicka et al. (1999) into Turkish. The adaptation process was meticulously carried out using a bilingual translation method and expert evaluations to ensure both linguistic and conceptual equivalence. Data collected from 304 university students were subsequently analyzed for validity and reliability. In addition to evaluating the psychometric properties of the scale, the study explores how Turkish consumers conceptualize frugality. The findings suggest that frugality is associated with an anti-materialistic orientation and a high level of self-control. In this context, frugality emerges not merely as a response to economic necessity, but as a multidimensional personality trait shaped by individuals’ value systems, lifestyles, and psychological tendencies. Accordingly, this study offers both conceptual and practical contributions to the fields of marketing and consumer psychology.