METHODOLOGY OF AN APPLIED ANALYSIS OF BUSINESS PARTNERSHIP IN MOTOR VEHICLES ENTERPRISES

This article examines the practical aspects of analyzing business partnerships in MTEs and proposes a methodology for their applied analysis. The applied assessment of business partnerships in MTEs is based on its organizational and information model, using the apparatus of economic and correlation analysis. An analysis of the economic activities of four domestic MTEs for 2019–2023 allows us to determine the dynamics of their financial indicators and the impact of business partnership efficiency indicators on them. The scientific novelty of the present study is to develop a methodology for analyzing the effectiveness of business partnerships of MTEs with business partners based on the development of a system of financial and non-financial indicators grouped into the following analytical blocks: logistics, marketing, interaction costs, customer loyalty and satisfaction, market activity, leasing, insurance and lending efficiency, digitalization and automation of business processes. The proposed system of indicators enables a comprehensive assessment of the effectiveness of cooperation with various counterparties, identifies the strengths and weaknesses of partnerships in a timely manner compared to competitors, and allows for prompt adjustments to the business partnership strategy.