China’s cigarette health warning labels: Undermined by branding

The prevalence of appealing branding and design elements that overlap the HWL on cigarette packs, potentially diminishes the effectiveness of HWLs and makes the Chinese HWLs less prominent compared to best practices. To enhance the effectiveness of HWLs and align with FCTC Article 11, China could implement stricter HWL regulations prohibiting branding within HWLs.

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Publication Details

Journal
Tobacco Induced Diseases
Published
2025-10-10
DOI
https://doi.org/10.18332/tid/209788
Primary Topic
Reliability and Agreement in Measurement
Type
article
Field-Weighted Citation Impact
0.00
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article

China’s cigarette health warning labels: Undermined by branding

Jennifer Brown, Zhehan Wang, Qinghua Nian, Katherine Clegg Smith et al.
Tobacco Induced Diseases
Reliability and Agreement in Measurement
article

China’s cigarette health warning labels: Undermined by branding

Jennifer Brown, Zhehan Wang, Qinghua Nian, Katherine Clegg Smith, Kevin Welding, Joanna E Cohen, Pinpin Zheng, C. Ren
article en

Abstract

The prevalence of appealing branding and design elements that overlap the HWL on cigarette packs, potentially diminishes the effectiveness of HWLs and makes the Chinese HWLs less prominent compared to best practices. To enhance the effectiveness of HWLs and align with FCTC Article 11, China could implement stricter HWL regulations prohibiting branding within HWLs.

Tobacco Induced DiseasesVol. 23(October)
Johns Hopkins University (US), Fudan University (CN)
Openalex Percentile: Top 72%
Reliability and Agreement in Measurement
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