Customer Relationship Management (CRM) Using Python Full Stack (Django and MySQL)

Customer Relationship Management (CRM) plays a critical role in improving customer engagement, satisfaction, and retention. Traditional CRM systems often face inefficiencies due to manual processes, lack of integration, and poor scalability. This paper presents the design and development of a web-based CRM system using Python Full Stack technology, integrating Django for backend and MySQL for database management. The system automates customer data handling, sales tracking, feedback monitoring, and reporting through a user-friendly interface. The architecture follows the MVC pattern, ensuring scalability, security, and modularity. This study demonstrates that open-source full-stack frameworks can provide cost-effective, customizable, and efficient CRM solutions, especially for small and medium enterprises (SMEs).