Investigating Online Self-Presentation and Social Connectedness Among Filipino College Students

Abstract In an era where digital platforms are central to young people’s social lives, understanding how online self-presentation shapes feelings of connectedness is crucial. This study investigates the relationship between online self-presentation and social connectedness among Filipino college students, addressing a gap in the literature that often overlooks the real-world relational implications of virtual self-construction. Drawing on responses from 290 students across Philippine higher education institutions, the research reveals a weak but significant negative correlation: students who engage more in curated online self-presentation, particularly through portraying multiple selves or showing a preference for online interaction, tend to report lower levels of social connectedness. These findings challenge the prevailing notion that digital self-presentation enhances social ties, suggesting instead that certain online behaviors may undermine authentic interpersonal connections. The study underscores the need for digital literacy initiatives that encourage critical reflection on social media use, particularly in higher education contexts where identity exploration and belonging are paramount.