A memorial metaphor: essence, genesis, typological diversity

A memorial metaphor is a kind of metaphor originated from the semantic, symbolic, structural, visual content of a memorial object. This kind of metaphor can be either an artificial (pre-planned), a natural (spontaneously originated) or a complex one. The present study presents a cultural conceptualization of the memorial metaphor. Its nature, typological diversity and functional potential are revealed. The author identifies various types of the memorial metaphor: spatial-static and spatial-temporal, simple and hidden, stable and variable ones. Arguments are presented which prove that regardless of the type of affiliation, a metaphor performs the most important functions of establishing an effective interaction between the memorial object and its recipient (mnemonic, reducing, manipulative and narrativization functions).