Cultural product design: an approach for identifying cultural carriers, transforming cultural elements and applying cultural features

Abstract Excellent products often contain profound cultural connotations. To improve the quality of cultural products, it is important to study how typical cultural carriers can be more promptly and efficiently identified and incorporated into products through a detailed and easy-to-use design process. In this article, we propose an approach from three different levels to assist designers in incorporating cultural features into products, including: (1) the integrated framework of the composition and division of cultural carriers, (2) the extraction and translation model from cultural carriers, cultural elements to cultural features and (3) the cultural product design process. The proposed approach was applied in a large and complex cultural product case, that is, inter-city train design. The evaluation of the recognition of culture features indicated that the approach contributed to conferring culture on products through thoughtful design and could ensure that the product schemes reflect cultural features as well as interesting cultural connotations.