Environmental Sustainability through green banking

Purpose: Despite acknowledging the importance of greening their operations, Indian banks lag behind their counterparts in developed economies. Public sector commercial banks in India are particularly unprepared to address sustainability issues, with a widespread lack of awareness regarding environmentally friendly banking practices, even among bank employees. Moreover, many customers unknowingly engage in green banking practices without full awareness. This paper aims to assess the level of awareness and satisfaction among consumers and individuals regarding green banking practices. We also explore customer perceptions of the role of green banking in environmental sustainability as well as barriers to implementing green banking. Methodology: This research employs to investigate environmental sustainability through green banking convenience sampling, using 55 respondents in the Prayagraj district. Respondents are both employee and customers of the public sector bank. Findings: The findings reveal a considerable lack of awareness among both bank employees and customers regarding green banking products and practices. Although customers are willing to adopt green banking but some of them still do not have much knowledge. Hence, they misconcept the role of green banking in environment sustainability.