Analysis of the Relative Importance of Picture Book Selection Criteria for Mothers and Early Childhood Teachers Using the AHP Method

This study aimed to present practical criteria for the development and selection of picture books for young children. To this end, a total of 30 participants, including 15 mothers and 15 early childhood teachers, were surveyed using the Analytic Hierarchy Process (AHP) method to analyze the relative importance of picture book selection criteria. The analysis revealed that in the first-level hierarchy, “content” was identified as the most important factor, followed by “durability,” “harmony,” “interest,” and “popularity.” At the second level, “knowledge of content” was rated as the most significant factor, followed by “interest in content” and “quality of paper.” Although the perceptions of mothers and teachers were generally similar, mothers considered “moral lessons” relatively more important, whereas teachers placed greater emphasis on “practical relevance” and “attractiveness of illustrations.” These findings suggest that picture books for young children should strike a balance among various elements, including content quality, engagement, and physical durability. In addition, the results imply the necessity of providing tailored information that reflects the subtle differences in perspectives between parents and teachers.