The Unequal Impact of SNS on Happiness: Exploring the Protective Role of Government Trust

This study empirically analyzes the impact of relative deprivation induced by social networking services (SNS) on individuals’ subjective well-being and examines whether trust in government functions as a moderating variable in this relationship. Based onthe Conservation of Resources (COR) theory, which emphasizes the loss and restoration of psychological resources, this study conceptualizes government trust as a psychological resourcethat buffers emotional resource loss and fosters resilience. The analysis reveals that relative deprivation experienced through SNS use has a significant negative effect on individuals’ happiness, while trust in government mitigates this adverse impact. Notably, the moderating effect of government trust is particularly pronounced among youth in their 20s and 30s. These findings suggest that government trust can serve as a psychological buffer for younger generations, who often lack strong social and psychological support systems and are frequently exposed to social comparisons via SNS. The results highlight the need for policy measures aimed at enhancing the emotional stability of young people and preventing social isolation.