Personalized Health and Medication Management Model for Companion Animals: A User-Centered (UX) Service Design Study and Proposal : focusing on the veterinary expansion of human personalized medicine

Personalized medicine in human healthcare has rapidly advanced through the integration of genomics, big data, and artificial intelligence. This approach, which tailors medical treatment to the individual characteristics of each patient, has shown significant clinical benefits. In veterinary medicine, however, a generalized model of diagnosis and treatment still dominates. With the growing demand for individualized care for companion animals, this study proposes a basic framework for applying the concept of personalized health and medication management to veterinary practice. By analyzing core principles from human personalized medicine and evaluating the current limitations in veterinary data systems, we suggest a model integrating specific variables such as breed, age, environment, and genomic data. Preliminary application of the model demonstrated its potential usefulness in guiding individualized health management and treatment strategies for companion animals. This innovative approach can support future development of precision veterinary medicine and provide a basis for individualized care services.