A Study on Visual Content Utilizing Traditional Kkokdu : Focusing on Graphic and Character Design Development

This study proposes a visual content strategy for graphic and character design that reinterprets the formative and symbolic qualities of the traditional Kkokdu while preserving its original proportions, colors, and forms. Traditionally placed on funeral biers, the Kkokdu guided the deceased and consoled the living, embodying artistic, spiritual, and cultural significance. Yet in modern society, its meaning is fading, creating a need to transform it into a sustainable cultural resource. The research analyzed iconographic elements such as funeral motifs, phoenixes, and dragons, extracting forms, colors, and patterns as design components. These were restructured into simplified and refined graphics and characters that respect traditional aesthetics while adapting to modern contexts. The resulting designs are proposed as a visual content model applicable to exhibitions, museum displays, tourism products, cultural goods, and digital media. This approach highlights the potential of Kkokdu as a sustainable cultural asset and suggests a convergent design model that connects tradition with modernity, and analog heritage with the digital environment.