ANALISIS DETERMINAN PROFITABILITAS EMITEN SAHAM SUB SEKTOR PERDAGANGAN RITEL BARANG PRIMER PADA PT SUMBER ALFARIA TRIJAYA TBK. (PERIODE 2010-2023)

PT Sumber Alfaria Trijaya Tbk is one of the most successful companies in terms of profitability performance in the primary goods retail trade sub-sector. This research aims to analyze the factors influencing the company's profitability performance, specifically liquidity ratios, solvency ratios, and operational efficiency. The study uses multiple regression analysis with panel data sourced from quarterly financial statements from 2010-2023. Return on Assets (ROA) is the dependent variable, while the Quick Ratio, Debt to Asset Ratio, and Inventory Turnover Ratio are the independent variables. The results show that the Quick Ratio and Debt to Asset Ratio have a negative and significant effect on ROA. In contrast, the Inventory Turnover Ratio has a positive and significant effect on ROA. Furthermore, the three independent variables were found to influence ROA simultaneously. Companies in the primary goods retail trade sub-sector are advised to pay attention to liquidity levels, solvency, and inventory turnover efficiency to achieve optimal profitability.