Halal Awareness In Contemporary Muslim Societies: A Systematic Review of Scopus-Indexed Studies

This study presents a systematic review of global research on halal awareness conducted between 2012 and 2024. Halal awareness is defined as the level of consumer understanding and recognition of halal principles, encompassing production processes, ingredient selection, and the significance of halal certification in compliance with Islamic guidelines. Utilizing a Systematic Literature Review (SLR) approach, the analysis combines bibliometric and qualitative methods, employing NVivo 12 Plus for thematic mapping and trend analysis. The review synthesizes findings from major international databases to assess research trends, thematic focus, and geographical distribution. The results demonstrate a substantial increase in academic attention to halal awareness, with publication activity reaching its highest point in 2022. Southeast Asian countries, particularly Indonesia and Malaysia, are identified as primary contributors to the field. The literature is categorized into four main themes: determinants of halal awareness, its influence on consumer behavior, its role across industrial sectors, and its progression in various national contexts. Major drivers of halal awareness include consumer education, social influences, and regulatory policies. The study underscores the growing importance of halal awareness among both Muslim and non-Muslim consumers, evidenced by rising global demand for halal-certified products in sectors such as food, cosmetics, pharmaceuticals, and tourism. This review offers a comprehensive resource for scholars, practitioners, and policymakers, and highlights opportunities for future research in areas such as non-food industries and digital innovations to improve halal supply chain transparency and consumer literacy.