The marketing of “stem cell” supplements on Amazon.com: Assessing alignment with regulatory frameworks in the United States and Canada

The direct-to-consumer marketing of stem cell interventions now includes an emerging ecommerce marketplace of "stem cell" supplements. This research assessed the marketing of stem cell supplements on Amazon.com, evaluating how that marketing aligned or conflicted with regulatory frameworks in the United States and Canada. Given the results, new regulation strategies should be considered to offer greater transparency and consumer protection.