Internet Banking Service Quality on Customer Satisfaction Levels PT Bank Mandiri (Persero) Tbk Medan Petisah Branch Office

The research entitled “The Effect of Internet Banking Service Quality on Customer Satisfaction of PT. Bank Mandiri (Persero) Tbk KCP Medan Petisah". This study aims to determine whether the quality of Internet Banking services affects the level of customer satisfaction at PT Bank Mandiri (Persero) Tbk KCP Medan Petisah. The data collection technique in this study was through a questionnaire. Data processing methods: Descriptive Analysis, Simple Linear Regression, Correlation Coefficient, and Coefficient of Determination. Based on the results of the regression equation y=0.52 – 0.88x, the Correlation Coefficient value of 0.68 means that the relationship between Internet Banking service quality and customer satisfaction is in the strong category, and the results of the calculation of the Coefficient of Determination; that 46.24% of customer satisfaction is influenced by the Analysis of Internet Banking Services and 53.76% is more influenced by other factors not examined by the author

Authors

Publication Details

Journal
Indonesian Economic Review
Published
2024-12-30
DOI
https://doi.org/10.53787/iconev.v4i2.42
Primary Topic
Consumer Behavior and Marketing Influence
Type
article
Field-Weighted Citation Impact
0.00
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article

Internet Banking Service Quality on Customer Satisfaction Levels PT Bank Mandiri (Persero) Tbk Medan Petisah Branch Office

Bertha Nerphy Siahaan
Indonesian Economic Review
Consumer Behavior and Marketing Influence
article

Internet Banking Service Quality on Customer Satisfaction Levels PT Bank Mandiri (Persero) Tbk Medan Petisah Branch Office

Bertha Nerphy Siahaan
article en

Abstract

The research entitled “The Effect of Internet Banking Service Quality on Customer Satisfaction of PT. Bank Mandiri (Persero) Tbk KCP Medan Petisah". This study aims to determine whether the quality of Internet Banking services affects the level of customer satisfaction at PT Bank Mandiri (Persero) Tbk KCP Medan Petisah. The data collection technique in this study was through a questionnaire. Data processing methods: Descriptive Analysis, Simple Linear Regression, Correlation Coefficient, and Coefficient of Determination. Based on the results of the regression equation y=0.52 – 0.88x, the Correlation Coefficient value of 0.68 means that the relationship between Internet Banking service quality and customer satisfaction is in the strong category, and the results of the calculation of the Coefficient of Determination; that 46.24% of customer satisfaction is influenced by the Analysis of Internet Banking Services and 53.76% is more influenced by other factors not examined by the author

Indonesian Economic ReviewVol. 4(2)
Openalex Percentile: Top 54%
Consumer Behavior and Marketing Influence
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