Research on the Ecological Discourse Framework of Micro-drama Empowered Cultural and Tourism Integration

As a new medium, micro-dramas have provided an innovative path for the integration of culture and tourism in the context of the global cultural and tourism industry's pursuit of sustainable development and the profound transformation of digital media. However, they also bring many problems due to content homogeneity, single evaluation indicators, and lack of ecological awareness. Therefore, this study, by using the theory of ecological linguistics, constructs an E-TALE analysis model that includes five dimensions: environment, text, audience, linking, and effect, aiming to provide a tool for evaluating cultural and tourism micro-dramas that takes into account narrative depth, communication effectiveness, and ecological sustainability. The E-TALE model is applied to the typical case of Homeward Journey with the Wind to verify its effectiveness and operability in practice. The research confirms that high-quality cultural and tourism micro-dramas need to achieve the narrative transformation of local cultural symbols through "Stories to Live By discourse" and build a multi-subject collaborative ecosystem, providing a research path for promoting the high-quality and sustainable development of the cultural and tourism industry.