Adaptive Neural Collaborative Filtering with Textual Review Integration for Enhanced User Experience in Digital Platforms

This research proposes a hybrid rating prediction model that integrates Neural Collaborative Filtering (NCF), Long Short-Term Memory (LSTM), and semantic analysis through Natural Language Processing (NLP) to enhance recommendation accuracy. The main objective is to improve alignment between system predictions and actual user preferences by leveraging multi-source information from the Amazon Movies and TV dataset, which includes explicit user–item ratings and textual reviews. The core idea is to combine three complementary processing paths—(1) user–item interaction modeling via NCF, (2) temporal dynamics capture through LSTM, and (3) semantic understanding of reviews using NLP—into a unified deep learning-based adaptive architecture. Experimental evaluation demonstrates that this multi-input approach outperforms the baseline collaborative filtering model, with the Mean Absolute Error (MAE) reduced from 1.3201 to 1.2817 (a 2.91% improvement) and the Mean Squared Error (MSE) reduced from 2.2315 to 2.1894 (a 1.89% improvement). Training metrics visualization further shows a stable convergence pattern, with the MAE gap between training and validation consistently below 0.03, indicating minimal overfitting. The findings confirm that integrating cross-dimensional signals significantly enhances predictive performance and can contribute to increased user satisfaction and engagement in recommendation platforms. The novelty of this work lies in the simultaneous integration of interaction, temporal, and semantic dimensions into a single adaptive recommendation framework, a configuration not jointly explored in prior studies. Moreover, the flexible architecture enables adaptation to other domains such as e-commerce, music, or online learning, broadening its practical applicability.