Impact of WhatsApp Business API on Business Communication and Customer Engagement: An Examination of Pinggo’s Implementation

Impact of WhatsApp Business API on Business Communication and Customer Engagement: An Examination of Pinggo’s Implementation Ramanuj Naman Ghanshyambhai1* Abstract The integration of messaging platforms into business operations has transformed customer interactions in the digital era. This research investigates the effects of the WhatsApp Business API on communication strategies and customer involvement, with a particular […]

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Publication Details

Journal
International Journal of Science Architecture Technology and Environment
Published
2025-10-09
DOI
https://doi.org/10.63680/ijsate1025015.018
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
0.00
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article

Impact of WhatsApp Business API on Business Communication and Customer Engagement: An Examination of Pinggo’s Implementation

Ramanuj Naman Ghanshyambhai
International Journal of Science Architecture Technology and Environment
Technology Adoption and User Behaviour
article

Impact of WhatsApp Business API on Business Communication and Customer Engagement: An Examination of Pinggo’s Implementation

Ramanuj Naman Ghanshyambhai
article en

Abstract

Impact of WhatsApp Business API on Business Communication and Customer Engagement: An Examination of Pinggo’s Implementation Ramanuj Naman Ghanshyambhai1* Abstract The integration of messaging platforms into business operations has transformed customer interactions in the digital era. This research investigates the effects of the WhatsApp Business API on communication strategies and customer involvement, with a particular […]

International Journal of Science Architecture Technology and Environment
Openalex Percentile: Top 73%
Technology Adoption and User Behaviour
DOISourceOpenAlex
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Impact of WhatsApp Business API on Business Communication and Customer Engagement: An Examination of Pinggo’s Implementation — Ramanuj Naman Ghanshyambhai · International Journal of Science Architecture Technology and Environment (2025) | TGRS Research Map | TGRS