Power asymmetries in the algorithmic formation of public opinion

In the following commentary, I reflect on the contemporary public sphere, considering how the algorithmic curation of information has transformed the formation of public opinion. I consider the ongoing transformations of the public sphere, some of the normative implications of these processes, and connect them to the concept of ‘algorithmic public opinion’, as introduced by Gandini, Keeling and Reviglio in this journal. Moving beyond neutral descriptions, I also draw attention to the deepening power asymmetries in these processes and highlight the growing influence of Big Tech, which will have to be incorporated into a genuinely critical framework.

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Publication Details

Journal
Dialogues on Digital Society
Published
2025-10-09
DOI
https://doi.org/10.1177/29768640251385702
Citations
1
Primary Topic
Social Media and Politics
Type
article
Field-Weighted Citation Impact
3.86
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article

Power asymmetries in the algorithmic formation of public opinion

Jernej Amon Prodnik
1 citations
Dialogues on Digital Society
Social Media and Politics
3.86
article

Power asymmetries in the algorithmic formation of public opinion

Jernej Amon Prodnik
article en
1 citations

Abstract

In the following commentary, I reflect on the contemporary public sphere, considering how the algorithmic curation of information has transformed the formation of public opinion. I consider the ongoing transformations of the public sphere, some of the normative implications of these processes, and connect them to the concept of ‘algorithmic public opinion’, as introduced by Gandini, Keeling and Reviglio in this journal. Moving beyond neutral descriptions, I also draw attention to the deepening power asymmetries in these processes and highlight the growing influence of Big Tech, which will have to be incorporated into a genuinely critical framework.

Dialogues on Digital Society
University of Ljubljana (SI)
Openalex Percentile: Top 6%
Social Media and Politics
3.86
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