Information support for scientific research as a guarantee of the development of the creative economy and increasing the economic potential of enterprises

The aim of the article. The purpose of this study is to empirically determine the impact of the level of information support of scientific research on the formation of the creative component of the enterprise's economy, as well as on the growth and increase in the efficiency of using its economic potential. Analysis results. The article explores the role of information support for scientific research as an important factor in the formation and development of the creative economy, as well as increasing the economic potential of enterprises in the context of digital transformation. The emphasis is on the theoretical substantiation of the relationship between the quality of the scientific and information environment and the ability of enterprises to generate innovations, make effective management decisions and adapt to the challenges of the modern market. The components of the mechanism of influence of information support for scientific research on the formation and development of the creative economy are developed and their detailed justification is provided. The disclosure of the mechanisms of influence of information support for scientific research on the formation and development of the creative economy in our country is proposed to be carried out in four key areas. The authors emphasize the need to create effective mechanisms for integrating science and business through the development of digital infrastructures, open knowledge bases and inter-sectoral cooperation. The factors of influence of information support for scientific research on increasing the efficiency of using the economic potential of enterprises are identified and substantiated. It is proposed to establish a knowledge-based economy as an alternative development model, which is ensured by the fact that in the modern world material resources are limited, and intellectual resources are practically unlimited. It is substantiated that in the context of digitalization, labor market transformation and the need for sustainable development, enterprises are forced to focus not only on internal resources, but also on external sources of scientific expertise and knowledge. Information support for scientific research contributes to the introduction of innovations, improvement of technologies, effective management and forecasting of economic activity. The study confirms the decisive role of information support for scientific research in the formation of economic sustainability and innovative potential of enterprises. Information, as a strategic resource, becomes a key factor in the functioning of enterprises within the creative economy, where knowledge, intellectual property and technological innovations acquire priority importance. Conclusions and prospects for further research. The article presents scientifically based information support that allows to increase the efficiency of management decisions by relying on reliable data and modern scientific achievements; to ensure the flexibility of enterprises in a changing environment, which actualizes the issue of digital transformation; to form the basis for the implementation of innovative projects, expanding market opportunities and increasing competitiveness; to reduce investment risks by predicting the effectiveness of innovations based on scientific and analytical materials; to promote the integration of enterprises into global scientific and information systems, strengthening their participation in international cooperation. Further scientific research can be focused on the following areas: modeling of mechanisms for transferring scientific knowledge to the business environment - taking into account industry specifics and digital platforms; development of criteria for assessing the effectiveness of information support in the innovative activities of enterprises; analysis of the role of big data and artificial intelligence in supporting scientific decisions that have economic value; formation of information policy of enterprises in the context of the strategy of sustainable development and open science; assessment of the potential for interdisciplinary cooperation between academic institutions and business, with an emphasis on creative industries.