FACTORS OF TRUST IN INFORMATION IN THE MODERN SOCIETY: A SOCIAL-PHILOSOPHICAL ANALYSIS

The article examines the factors of trust formation in information as a tool for preventing criminal influence and a mechanism for rational understanding of messages, which allows forming an objective idea of the processes of reality.The classic works on trust in social works are analyzed: F. Tönnies, F. Fukuyama, P. Sztompka, T. Luckmann. Research on information trust focuses on understanding how trust is established, its components, and the impact on information perception. It is a subject of research for fields such as data communication, information technology, and epistemology, providing a framework for promoting trust in the information society.Trust in classical philosophical works is considered as a tool for forming and strengthening social ties, cohesion and stability of society as a whole. It is determined that the key factors of trust in information are the reliability of the information source itself, the perception of content by users, the reputation of the source, the quality of information and fact-checking, sensationalism and «transfer» of trust.Additional factors are the perception of the reliability of information sources and political preferences of individuals, the formed scientific consensus on the interpretation of certain facts and processes, the level of media literacy, two- way communication. Modern theoretical approaches to the nature of trust in information are represented by the theory of epistemic trust, which is based on faith, communication, reliability and confidence; the theory of electronic trust, which reveals the specifics of the formation of trust in the digital environment; and the theory of rapid trust, which is characterized by non-rational influence. It has been found that trust in information technologies is multifaceted and dynamic, including cognitive, affective and institutional components. Trust in information acts as a multifactorial process that depends on individual knowledge, critical thinking, information context and media literacy. The author's research conducted among the youth of the city of Zaporizhzhia confirms that the formation of trust occurs on the basis of a combination of rational assessments and socio-cultural factors.