Research on Enterprise Public Opinion Crisis Response Strategies in the Context of Information Asymmetry

Once an online public opinion emerges, the interweaving of information distortion and public panic makes it difficult for enterprises to accurately grasp the emotional turning point and formulate sustainable marketing strategies. Based on the perspective of information asymmetry, in this paper, we construct a four-agent evolutionary game model involving the central government, local governments, enterprises and netizens. It analyzes the balance of strategies used by different actors in public opinion crises and examines how these strategies drive public panic from three perspectives: content, users and emotions. Finally, the findings are verified through simulation calculations. Our research reveals that when panic sentiment is in the medium range, the central government’s strengthened supervision coexists with enterprises’ deceptive marketing, and the impact of the event is magnified. When panic breaks through the threshold, local governments shift from full disclosure to partial disclosure, while consumers maintain their purchasing confidence and are less likely to be swayed by rumors. Research shows that after a public opinion crisis occurs, only by replacing deception with transparent and genuine content and jointly creating green solutions with consumers can enterprises transform panic into sustainable brand assets and provide a decision-making basis for the long-term development of the enterprise.