Gender Role Reversals in Bongo Flava: An Assessment of the Reactions of Women and Men
This paper reports findings of a study that explored gender role reversals in Bongo Flava with particular attention to assessing the reactions of women and men who perform reversed roles. Using twenty-two purposively selected Bongo Flava songs, the study adopted a qualitative approach grounded in Queer Theory. Through a close reading of the songs’ lyrics retrieved through the Shazam app, the analysis uncovers subtexts and hidden meanings related to gender role reversals and the reactions of women and men who perform the reversed roles. The findings reveal how the songs reflect complex gender dynamics and offer insights into how they challenge traditional roles. For women performing men’s traditional roles, the negative reactions, like insulting men and rejecting patriarchal authority, indicate a form of resistance and empowerment, challenging male dominance and subverting rigid gender expectations. These performances critique the status quo and highlight female agency. For men performing women’s traditional roles, their mixed reactions, which include complaints, sorrow, frustration, and joy, show the tension between societal expectations and personal emotions. While some express discomfort with performing women’s roles, others embrace the care they receive from women, signalling a critique of gender norms and a broader exploration of male vulnerability. Overall, these findings suggest that Bongo Flava acts as a platform for questioning and disrupting traditional gender roles, reflecting shifting perspectives in Tanzanian and East African society
Authors
- Y. John (ORCID: https://orcid.org/0000-0001-5089-8179)
Institutions
- Open University of Tanzania (TZ)
Publication Details
- Journal
- East African Journal of Arts and Social Sciences
- Published
- 2025-10-09
- DOI
- https://doi.org/10.37284/eajass.8.3.3789
- Primary Topic
- Media, Gender, and Advertising
- Type
- article
- Field-Weighted Citation Impact
- 0.00