Gender Role Reversals in Bongo Flava: An Assessment of the Reactions of Women and Men

This paper reports findings of a study that explored gender role reversals in Bongo Flava with particular attention to assessing the reactions of women and men who perform reversed roles. Using twenty-two purposively selected Bongo Flava songs, the study adopted a qualitative approach grounded in Queer Theory. Through a close reading of the songs’ lyrics retrieved through the Shazam app, the analysis uncovers subtexts and hidden meanings related to gender role reversals and the reactions of women and men who perform the reversed roles. The findings reveal how the songs reflect complex gender dynamics and offer insights into how they challenge traditional roles. For women performing men’s traditional roles, the negative reactions, like insulting men and rejecting patriarchal authority, indicate a form of resistance and empowerment, challenging male dominance and subverting rigid gender expectations. These performances critique the status quo and highlight female agency. For men performing women’s traditional roles, their mixed reactions, which include complaints, sorrow, frustration, and joy, show the tension between societal expectations and personal emotions. While some express discomfort with performing women’s roles, others embrace the care they receive from women, signalling a critique of gender norms and a broader exploration of male vulnerability. Overall, these findings suggest that Bongo Flava acts as a platform for questioning and disrupting traditional gender roles, reflecting shifting perspectives in Tanzanian and East African society

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Publication Details

Journal
East African Journal of Arts and Social Sciences
Published
2025-10-09
DOI
https://doi.org/10.37284/eajass.8.3.3789
Primary Topic
Media, Gender, and Advertising
Type
article
Field-Weighted Citation Impact
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article

Gender Role Reversals in Bongo Flava: An Assessment of the Reactions of Women and Men

Y. John
East African Journal of Arts and Social Sciences
Media, Gender, and Advertising
article

Gender Role Reversals in Bongo Flava: An Assessment of the Reactions of Women and Men

Y. John
article en

Abstract

This paper reports findings of a study that explored gender role reversals in Bongo Flava with particular attention to assessing the reactions of women and men who perform reversed roles. Using twenty-two purposively selected Bongo Flava songs, the study adopted a qualitative approach grounded in Queer Theory. Through a close reading of the songs’ lyrics retrieved through the Shazam app, the analysis uncovers subtexts and hidden meanings related to gender role reversals and the reactions of women and men who perform the reversed roles. The findings reveal how the songs reflect complex gender dynamics and offer insights into how they challenge traditional roles. For women performing men’s traditional roles, the negative reactions, like insulting men and rejecting patriarchal authority, indicate a form of resistance and empowerment, challenging male dominance and subverting rigid gender expectations. These performances critique the status quo and highlight female agency. For men performing women’s traditional roles, their mixed reactions, which include complaints, sorrow, frustration, and joy, show the tension between societal expectations and personal emotions. While some express discomfort with performing women’s roles, others embrace the care they receive from women, signalling a critique of gender norms and a broader exploration of male vulnerability. Overall, these findings suggest that Bongo Flava acts as a platform for questioning and disrupting traditional gender roles, reflecting shifting perspectives in Tanzanian and East African society

East African Journal of Arts and Social SciencesVol. 8(3)
Open University of Tanzania (TZ)
Openalex Percentile: Top 65%
Media, Gender, and Advertising
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