Transformative Qualitative Research With Marginalised/Stigmatised Groups

Qualitative research can offer participants a rare opportunity to openly discuss their marginalised and/or stigmatised identities. In doing so, they may engage with the emotional complexities of identity and begin to reframe how they view themselves. Participation in qualitative research, therefore, holds the potential to be transformative; shaping how marginalised and/or stigmatised individuals perceive and accept their identities. Realising this potential, however, requires careful and intentional research design. While previous scholarship has outlined approaches for making research more inclusive, this research note advances the concept of transformative research practice. We draw on our own experiences as researchers to argue that qualitative research should not only seek to include but also to empower participants. Specifically, we propose four guiding principles designed to ensure that research encounters provide meaningful opportunities for participants from marginalised and/or stigmatised groups to experience transformation through their engagement in the research process.

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Publication Details

Journal
International Journal of Market Research
Published
2025-10-09
DOI
https://doi.org/10.1177/14707853251388606
Primary Topic
Participatory Visual Research Methods
Type
article
Field-Weighted Citation Impact
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article

Transformative Qualitative Research With Marginalised/Stigmatised Groups

Clifford Lewis, Helen Taylor
International Journal of Market Research
Participatory Visual Research Methods
article

Transformative Qualitative Research With Marginalised/Stigmatised Groups

Clifford Lewis, Helen Taylor
article en

Abstract

Qualitative research can offer participants a rare opportunity to openly discuss their marginalised and/or stigmatised identities. In doing so, they may engage with the emotional complexities of identity and begin to reframe how they view themselves. Participation in qualitative research, therefore, holds the potential to be transformative; shaping how marginalised and/or stigmatised individuals perceive and accept their identities. Realising this potential, however, requires careful and intentional research design. While previous scholarship has outlined approaches for making research more inclusive, this research note advances the concept of transformative research practice. We draw on our own experiences as researchers to argue that qualitative research should not only seek to include but also to empower participants. Specifically, we propose four guiding principles designed to ensure that research encounters provide meaningful opportunities for participants from marginalised and/or stigmatised groups to experience transformation through their engagement in the research process.

International Journal of Market ResearchVol. 68(1)
Charles Sturt University (AU), Port Macquarie Base Hospital (AU), Macquarie University (AU)
Openalex Percentile: Top 62%
Participatory Visual Research Methods
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Transformative Qualitative Research With Marginalised/Stigmatised Groups — Clifford Lewis, Helen Taylor · International Journal of Market Research (2025) | TGRS Research Map | TGRS