Theoretical perspectives and practical applications on the role of communication in stimulating motivation

Communication plays an essential role in stimulating motivation, influencing both individual performance and organizational dynamics. This article analyzes theoretical perspectives on the relationship between communication and motivation, highlighting relevant models and theories, such as self-determination theory, expectancy theory, and the persuasive communication model. Through an interdisciplinary approach, the article emphasizes the importance of a clear, empathetic, and needs-adapted communication style, underlining its impact on intrinsic and extrinsic motivation.