The Role of Media in Promoting Gender Equality and Facilitating Effective Communication

The relationship between gender equality and effective communication is crucial for promoting inclusivity and advancement in modern society. It examines the significant impact of media in advancing gender equality and enhancing effective communication. The media significantly influences public perceptions, attitudes, and behaviors regarding gender roles and stereotypes. The study examines multiple aspects, including the depiction of gender in media, the representation of women in leadership positions, and the impact of media messages on societal norms and communication behaviors. This study aims to analyze the portrayal of gender roles in media, investigate the correlation between media consumption and communication patterns across genders, and evaluate the representation of women in leadership roles within media organizations. The study will include an extensive literature analysis to establish a foundation in the current academic debate and a brief survey to collect quantitative data on media consumption habits and perspectives on gender roles from a varied participant demographic. This study elucidates the pivotal role of media in influencing gender equality and communication dynamics, thereby contributing to creating a more equitable media environment that promotes inclusive discourse among all genders.

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Publication Details

Journal
Journal of Communication and Management
Published
2025-09-22
DOI
https://doi.org/10.58966/jcm2025434
Primary Topic
Education, Sociology, Communication Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

The Role of Media in Promoting Gender Equality and Facilitating Effective Communication

Mayuree Pal, C. P. Rashmi
Journal of Communication and Management
Education, Sociology, Communication Studies
article

The Role of Media in Promoting Gender Equality and Facilitating Effective Communication

Mayuree Pal, C. P. Rashmi
article en

Abstract

The relationship between gender equality and effective communication is crucial for promoting inclusivity and advancement in modern society. It examines the significant impact of media in advancing gender equality and enhancing effective communication. The media significantly influences public perceptions, attitudes, and behaviors regarding gender roles and stereotypes. The study examines multiple aspects, including the depiction of gender in media, the representation of women in leadership positions, and the impact of media messages on societal norms and communication behaviors. This study aims to analyze the portrayal of gender roles in media, investigate the correlation between media consumption and communication patterns across genders, and evaluate the representation of women in leadership roles within media organizations. The study will include an extensive literature analysis to establish a foundation in the current academic debate and a brief survey to collect quantitative data on media consumption habits and perspectives on gender roles from a varied participant demographic. This study elucidates the pivotal role of media in influencing gender equality and communication dynamics, thereby contributing to creating a more equitable media environment that promotes inclusive discourse among all genders.

Journal of Communication and ManagementVol. 4(03)
Presidency University (IN), Amity University (AE)
Openalex Percentile: Top 67%
Education, Sociology, Communication Studies
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