Impact of whole-grain labelling on food choice and perceived healthfulness: A randomised choice experiment
Providing whole-grain information and interpretive labelling at the online point-of-sale may increase choice of whole-grain food and enhance perceptions of healthfulness. This strategy has the potential to improve public health by increasing whole-grain consumption.
Authors
- Kathy Trieu (ORCID: https://orcid.org/0000-0003-1848-2741)
- Eleanor J. Beck (ORCID: https://orcid.org/0000-0002-3448-6534)
- Agnivo Sengupta (ORCID: https://orcid.org/0000-0003-0566-4693)
- Simone Pettigrew (ORCID: https://orcid.org/0000-0003-3921-1174)
- Eden M. Barrett (ORCID: https://orcid.org/0000-0003-0190-6130)
- Jason Wu (ORCID: https://orcid.org/0000-0003-2073-3562)
Institutions
- The University of Sydney (AU)
- New South Wales Department of Health (AU)
- UNSW Sydney (AU)
- The George Institute for Global Health (AU)
Publication Details
- Journal
- Nutrition Metabolism and Cardiovascular Diseases
- Published
- 2025-10-09
- DOI
- https://doi.org/10.1016/j.numecd.2025.104406
- Primary Topic
- Consumer Attitudes and Food Labeling
- Type
- article
- Field-Weighted Citation Impact
- 0.00