PENGARUH DAYA TARIK WISATA TERHADAP MINAT BERKUNJUNG WISATAWAN DI PANTAI SENGGIGI KECAMATAN BATU LAYAR KABUPATEN LOMBOK BARAT

Senggigi Beach is one of the leading tourist attractions in West Lombok Regency which is visited by many tourists, therefore it is necessary to think about alternative management and development that can be done, namely by improving tourist attractions, facilities, accessibility, improving products, improving services or other development. The aim of this research is to determine the significant influence of tourist attractions on tourists' interest in visiting Senggigi Beach. This research uses a quantitative research design with descriptive statistical analysis research type. The population of this study is tourists who visited Senggigi Beach in the 2022 period. The samples were chosen randomly from the relevant population and based on Slovin's calculations, namely 86 samples. This research obtained the results that the tourist attraction variable has a significant effect on the tourist interest variable, this is proven by the statistical results of hypothesis testing with a significant value of 0.000, less than 0.05 (0.000 < 0.05) and a t-count value of 5.079 > t-table 1,663. So it can be concluded that the tourist attraction variable has a significant effect on the tourist interest variable in visiting Senggigi Beach.