THE PSYCHOLOGY OF PRICING: HOW THE PERCEPTION OF SERVICE VALUE IS FORMED
Authors
- Iryna Oliinyk (ORCID: https://orcid.org/0000-0001-5933-6818)
Publication Details
- Published
- 2025-10-08
- DOI
- https://doi.org/10.70286/isu-08.10.2025.005
- Primary Topic
- Consumer Retail Behavior Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00