Identifying the impact of discounts and promotions on impulse buying behaviour with moderation of ease of use

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Applied Systemic Studies
Published
2025-01-01
DOI
https://doi.org/10.1504/ijass.2025.10074003
Primary Topic
Consumer Retail Behavior Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

Identifying the impact of discounts and promotions on impulse buying behaviour with moderation of ease of use

Yuchen Shi
International Journal of Applied Systemic Studies
Consumer Retail Behavior Studies
article

Identifying the impact of discounts and promotions on impulse buying behaviour with moderation of ease of use

Yuchen Shi
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Applied Systemic StudiesVol. 1(1)
Openalex Percentile: Top 63%
Consumer Retail Behavior Studies
DOISourceOpenAlex
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Identifying the impact of discounts and promotions on impulse buying behaviour with moderation of ease of use — Yuchen Shi · International Journal of Applied Systemic Studies (2025) | TGRS Research Map | TGRS