EFFECT OF TOTAL QUALITY MANAGEMENT ON ORGANISATIONAL PRODUCTIVITY AND MARKET SHARE

There is a very high mortality rate among small manufacturing firms, leading to high unemployment and a larger negative implication for the society. In addition, literature is scanty on total quality management on organisational productivity and market share in small manufacturing firm in Nigeria. this study filled that gap in literature. The study employed a descriptive research design for research instrument distribution. The sample size for the study was 987 respondents and data was gathered using a questionnaire. The analysis of data was done using the Amos – Structural Equation Model (SEM). The results show that total quality management had positive and significant effects on organisational productivity and market share. The results also revealed that organisational productivity had a significant and positive effect on market share. The study contributes to literature by uniquely testing the effect of total quality management on market share using a large number of manufacturing firms in Lagos.