THE IMPACT OF SELF-EFFICACY ON PERFORMANCE MEDIATED BY INTRAPRENEURIAL BEHAVIOR AMONG HEALTHCARE MARKETING PROFESSIONALS: A MULTIPLE MEDIATION MODEL

Generally, self-efficacy has a positive impact on job performance. As a standalone attribute, self-efficacy does not provide empirical evidence to show the intervening role of intrapreneurial behaviors such as proactive, opportunity-recognition, opportunity-taking, and networking behavior to facilitate employees' performance. Based on the integrated model of intrapreneurial behavior and stimulus-organism-response theory, the mediating effect of intrapreneurial behaviors on the direct effect of self-efficacy on performance were tested using structural equation modeling. Data was collected using online questionnaires from 162 healthcare marketing employees in Nigeria. Results showed that self-efficacy independently had a significant influence on performance. Interestingly, self-efficacy had no direct effect on performance in the presence of the mediators indicating full mediation by proactive and networking behavior apart from opportunity-recognition and opportunity-taking behavior, which is suggestive of an apparent gap in behavior. The study affirms that employees' perceived self-efficacy impacts job performance when the right intrapreneurial behavior is displayed.