ABISH KEKILBAYULY – PUBLICIST

This article is devoted to the study of the journalistic works of Abish Kekilbayuly, an outstanding figure in Kazakh literary art. Journalism, as a significant genre that addresses pressing social issues and influences political and social processes, holds a special place in his creative legacy. The writer’s journalistic articles, essays, and speeches demonstrate his deep analytical perspective, commitment to national interests, and dedication to spiritual values. The article analyzes the author's path in journalism, from his early publications to the period when he led a major publication in independent Kazakhstan and his subsequent creative evolution. Key themes of his journalistic works, his thinking style, and his linguistic and stylistic features are examined. Additionally, the study explores his techniques and strategies in shaping public opinion. The article employs methods from literary studies, journalism, and political discourse theory. The research findings highlight the relevance of Abish Kekilbayuly’s journalism in the modern context and provide a new perspective on his contribution to Kazakh media and literature.