Akademisyenlerin Otel Seçim Tercihleri: Yozgat Bozok Üniversitesi Örneği

The aim of this study is to examine the opinions of academicians travelling for holiday purposes about the services offered by hotel businesses in the context of demographic variables. In the study, various dimensions of hotel business services (service quality, value perception, room and front office services, food and beverage and recreation facilities, security) are discussed. In the study, a questionnaire was used as a data collection method. Within the scope of the study, 298 academicians working at Yozgat Bozok University were reached face to face and online and a questionnaire was applied. When demographic data were analysed, the majority of the participants were women (52.05%) and single people (50.3%). Among the age groups, academics between the ages of 21-30 (33.9%) represent the largest proportion. In terms of titles, lecturers (35.3%) were the group with the highest participation. In addition, it was determined that all participants had previous holiday hotel business service experience. According to the findings, it was determined that women attach more importance to service quality, room and front office services, food and recreation facilities and safety. As a result of the research, suggestions were made to improve service quality in line with the expectations of the academic community regarding accommodation services.