Factors Effects the Acceptance of Postgraduate Students at University of Hail to Use Smartphone Applications considering the Technology Acceptance Model (TAM).

The study aimed to identify the factors influencing the acceptance of female graduate students at the University of Hail to use smartphone applications through the Technology Acceptance Model (TAM), which includes several key variables: perceived ease of use, perceived usefulness, intention to use, and actual use. To achieve the study's objectives, the researcher used the descriptive analytical method, which is appropriate for the study’s topic and variables. The study sample consisted of 240 female graduate students at the University of Hail. The researcher relied on an electronic questionnaire to reach the study results using Structural Equation Modeling (SEM). The study found several key results, including the strong impact of behavioral intention on the actual use of smartphone applications, with a high positive value of 0.877, which is the most significant influence among the other factors affecting behavioral intention. These factors include the impact of perceived ease of use on perceived usefulness, and perceived usefulness on intention to use. The least influential factor was the impact of perceived ease of use on behavioral intention, with a moderate positive value of 0.316. The factors of perceived ease of use and perceived usefulness had the highest overall average with a standard deviation of 4.68. The results indicate that all of the study's questions were positively confirmed and show statistically significant effects, validating the model's ability to predict the acceptance of smartphone applications. The study recommended the widespread adoption of smartphone applications for graduate students, the organization of training courses on their use, the adoption of the Technology Acceptance Model to explain users’ acceptance of any technology applied in education, and encouraging universities to leverage smartphone applications in supporting education and promoting their development.