Effectiveness of Typographical Elements in Attracting the Recipient

The typographical elements work significantly in engaging a recipient and attracting his attention to the idea and content of the printed work with all its types and goals for which<br /> it is designed. This is because of the fact that the typographical elements have tremendous expression capabilities that reflect the content of the artistic work in a simple way without any complexities. These elements have a special effect in achieving a clear, readable design, besides their effective contribution to the reception and understanding of the designs by the recipient. Accordingly, the designs of the electronic advertisement poster with their promoting goals of its products are considered among the graphic achievements that have effective contribution in attracting the recipient and persuading him of the importance of satisfying his needs through purchasing different products that serve the needs of all family members without exception.

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Publication Details

Journal
Online Journal of Art and Design
Published
2025-10-09
DOI
https://doi.org/10.30935/ojad/2513063
Primary Topic
Education, Innovation and Language Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

Effectiveness of Typographical Elements in Attracting the Recipient

R. A. Radhi
Online Journal of Art and Design
Education, Innovation and Language Studies
article

Effectiveness of Typographical Elements in Attracting the Recipient

R. A. Radhi
article en

Abstract

The typographical elements work significantly in engaging a recipient and attracting his attention to the idea and content of the printed work with all its types and goals for which<br /> it is designed. This is because of the fact that the typographical elements have tremendous expression capabilities that reflect the content of the artistic work in a simple way without any complexities. These elements have a special effect in achieving a clear, readable design, besides their effective contribution to the reception and understanding of the designs by the recipient. Accordingly, the designs of the electronic advertisement poster with their promoting goals of its products are considered among the graphic achievements that have effective contribution in attracting the recipient and persuading him of the importance of satisfying his needs through purchasing different products that serve the needs of all family members without exception.

Online Journal of Art and DesignVol. 13(4)
University of Baghdad (IQ)
Openalex Percentile: Top 69%
Education, Innovation and Language Studies
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Effectiveness of Typographical Elements in Attracting the Recipient — R. A. Radhi · Online Journal of Art and Design (2025) | TGRS Research Map | TGRS