What Drives Employees' Pro‐Environmental Behavior? Evidence From China

ABSTRACT In the field of employees' pro‐environmental behaviors, studies integrating the common influences of organizational and individual factors are limited. To fill this gap, this study selects perceived corporate environmental responsibility and biospheric values to explore their impact on employees' pro‐environmental behaviors. This study constructs a psychological formation mechanism of employees' pro‐environmental behaviors by introducing beliefs and norms into the theoretical framework. Environmental transformational leadership is selected as the primary external source of information for employees to explore the role of environmental role models. Through the questionnaire, this study demonstrates that perceived corporate environmental responsibility and biospheric values positively influence employees' pro‐environmental behaviors, where environmental beliefs and personal environmental norms play chain intermediary roles. Environmental transformational leadership positively moderates the impact of perceived corporate environmental responsibility and biospheric values on employees' pro‐environmental behaviors. This study can help managers gain a clearer understanding of how to motivate employees to engage in pro‐environmental behaviors and create an organizational atmosphere based on employees' characteristics.