FINANCIAL AWARENESS AND INVESTMENT PATTERNS OF WORKING WOMEN: A PATHWAY TO ECONOMIC EMPOWERMENT

The study is an attempt to find the investment patterns of working women in Kerala, focusing on their awareness, preferences, and decision-making behavior across various financial avenues. With increasing participation of women in the workforce, understanding their financial choices is vital for promoting economic security and empowerment. The research analyzes factors influencing investment, such as risk perception, income level, family responsibilities, and financial literacy. Findings reveal a growing interest in safe investments alongside gradual participation in modern financial instruments. The study underscores the need for enhanced financial education and policy measures to strengthen women’s role as informed investors in Kerala’s evolving economy.