Influence of brand personality on brand equity of fashion products in the digital age: an empirical evidence
Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.
Authors
- Saifuddin Ahmad (ORCID: https://orcid.org/0000-0002-2128-5717)
- Janmejai Kumar Srivastava (ORCID: https://orcid.org/0000-0002-1571-5557)
- Nav Prem Singh
- Raj Kumar Mishra (ORCID: https://orcid.org/0000-0002-6912-6694)
Publication Details
- Journal
- International Journal of Learning and Change
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijlc.2025.10073983
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00