Elevating cultural understanding: interactive museum exploration using 3D AR and MDLC framework

Limited access to information and interaction with artifacts in museums often hinders visitors from gaining a deeper understanding of the culture and historical context presented. This study addresses this challenge by developing a three-dimensional (3D) augmented reality (AR)-based interactive museum that enhances the museum visitor experience through an intuitive user interface (UI) and enriched content related to the exhibited artifacts. This study explores the potential of 3D AR technology in enhancing visitor engagement and interaction with museum exhibits, providing a more immersive and informative experience. This study uses the multimedia development life cycle (MDLC) as a framework to develop a 3D AR-based interactive museum. By applying the MDLC approach, this study integrates advanced AR technology with comprehensive and detailed content, resulting in a structured and user-centered interactive platform. Key benefits of this approach include enhanced interactivity, enriched artifact information, and an intuitive interface that facilitates easier access to museum content. The findings indicate that the developed interactive museum successfully overcomes the barriers of limited accessibility of information and interaction with artifacts. Through the application of advanced AR technology, the museum visitor experience is significantly enhanced, making the museum more inclusive, interactive, and educative for visitors.