Investment capacity of a business structure

The purpose of the article is to determine the main problems of attracting and investing in business entities based on the analysis of a numerosity of indicators based on the processing of statistical information and scientic publications.The grouping of indicators that can be studied may be dierent for dierent industries and enterprises, taking into account their specics.The study was based on systemic principles, using deductive and inductive methods.It is proposed to consider the investment capacity of a business entity from two positions: attracting investments, investing investments.The identied protability indicators by sector indicate that the nancial sector is the most protable and it is it that is currently attractive for investment both in terms of attracting investments and investing investment resources.The insurance market of Ukraine continues to grow, demonstrating positive trends and improving nancial results, despite the state of war.It was found that insurers act as signicant investors in the nancial market, despite low investment availability with signicant attractiveness.The main source of investment is insurance and reinsurance income, which generally reects the specics of insurance in Ukraine.This situation has its advantages and disadvantages.The advantages include a certain protection of the insurer from hostile takeovers, a decrease in the level of competition when the number of insurers is reduced.The disadvantages include aversion to investment, a decrease in nancial stability in the event of major risks, a lack of interest in insurance and insurance literacy, and diculties in entering the international market.The conclusions obtained become a task for optimizing the insurance market of Ukraine, strengthening the nancial stability of insurers, stimulating the stock market, and integrating into the global economic environment.