From Factory to AI: Envisioning Warhol's Artistic Evolution in the Digital Age

The aim of this research is to explore how AI-based image generation tools function and to shed light on how an artist like Andy Warhol, who embraced mass production and mechanization, might have utilized these technologies if he lived today. The scope of the study focuses on the intersection of a key figure in art history, Andy Warhol, with modern art and digital technologies. The research addresses the central question: How would Andy Warhol create art today using artificial intelligence? The methodology involves developing a model named "Warhol 4.0" by teaching GPT about Warhol's artistic philosophy and approach. This model was used to generate prompts, which were then entered into the AI image generator DALL-E to create artworks. These visuals were analyzed and evaluated. Through this process, the study offers insights into how Warhol’s approach to art—emphasizing reproduction and the mechanization of creativity—might translate into the world of AI-generated art. It also explores the synergy between human-driven concepts and machine-generated outputs, challenging traditional notions of creativity and originality.