Influencing factors of Service Quality on Customer Satisfaction in a Private School in Myanmar

The purpose of this research is to find the influencing factors of service quality on customer satisfaction in Kaung Sone Private School which is one of the private basic-education centers in Myanmar. The participants in survey process are selected parents and guardians of students. This study is conducted the descriptive approach with cross sectional and it is quantitative methods with structured survey questionnaires. Total sample sizes are 75 participants from Kaung Sone School. Service qualities are measured with SERVQUAL models includes 5 dimensions. Data were collected individually from the selected participants. The results show that tangibility and empathy are the most influencing service qualities on customer satisfaction although all participants are generally satisfied with five dimensions of satisfaction.