Development of the Entertainment Industry in Asia: New Show Formats and Large-Scale Events

The article analyzes the structural transformation of the entertainment industry in Asia. It is shown how technological innovations (AR/VR, immersive media, metaspaces), hybrid formats, and the growth of cultural tourism shape an “ecosystem” model of the show market. Regional specifics are considered (Southeast Asia, China, South Korea, Japan), the value creation chain (content → venues → tickets/merch → distribution → data), monetization models, personnel and regulatory factors, as well as the agenda of sustainable development and inclusion. It is concluded that Asia is consolidating its role as a global center of show innovations and intercultural collaborations.