The role of social media and infographics in increasing cultural heritage awareness of young athletes: an experimental study

The findings suggest that social media and infographics are a highly effective and accessible tool for raising cultural heritage awareness among young athletes. This methodology offers an innovative and psychologically effective approach to the preservation and transmission of cultural heritage to future generations, while contributing to the strengthening of young people's cultural identity and sense of social belonging. For future studies, research that examines the psychosocial effects of digital tools in more depth and designs long-term awareness projects is recommended.