Impact of Voter Gender, Background and Exposure on Voting Behaviour of Pakistani Citizen

The study aimed to investigate the impact of voter gender, background and exposure on the voting behavior of Pakistani citizens. A purposive sample consisting of 115 participants with a distribution of 58 men and 57 women were conveniently drawn from Lahore and Jahanian respectively. Voting behavior was measured by Decision to Vote Scale (Muhammad & Hasan, 2016). Factorial ANOVA was applied to determine the effect of voter gender, voter background and voting exposure on voting behavior of Pakistani citizens. Findings indicated that rural and urban voters differ significantly in terms of their voting behavior. Furthermore, analysis on subscales indicated that voters with rural background are more likely to make voting decisions rationally, moreover, consider the personal identity of the candidate and the fulfillment of their own motives as compared to voters with urban background. However, men and women, newly and previously registered voters did not differ in terms of their voting behavior. This research has wide implications for the politicians and voters to gain an insight about the factors which influence the voting decision of the Pakistani citizens.